LAPSED DONOR REACTIVATION

Hospital Foundation Case Study

Overview

For decades our partner, a hospital foundation has helped push the boundaries of healthcare, research and innovation for their community. The foundation focuses on meeting the needs of every patient and investing in the future of their care. They have developed several initiatives to build relationships within their region and increase awareness for their mission to improve health care for all.

Challenges

While the foundation has a strong base of supporters that engage with them on multiple channels, like many other non-profit organizations they are faced with a number of lapsed donors. They want to engage again with a group of direct mail donors who have not donated (or lapsed) for 36+months.

Solution

Working together with the leaders at the foundation, our team analyzed the transactional, psychographic, behavioural and demographic data on these direct mail supporters to highlight the best approach to reactivating them.

A custom profile was then built to inform and help tailor the messaging for a telemarketing campaign that would best reactivate these lapsed donors.

Telefundraising

Telefundraising or telemarketing is still one of the most effective forms of lapsed reactivation methods. Our team of experts have devised various strategies that efficiently convert known donor data into messaging that works to reconnect these donors to your organization. These donors believed in your charity before – they can again. But you have to ask.

SMS Fundraising

Utilizing the fastest-growing fundraising channel in the United States, our mobile text messaging campaigns are proven to drive awareness, advocacy, and action.

Our experts ensure each message sent is working to meet your goals by managing campaigns from inception through to execution.

Email Marketing

Our email fundraising strategy not only focuses on bringing in new donors but on the long-term growth of donor databases. Utilizing industry-leading retention strategies and relationship cultivation we help organizations thrive with donor re-activation and lapsed donor email programs.

Results

By utilizing a multichannel strategy, the hospital foundation was able to successfully reactivate a significant portion of the lapsed direct mail donors at a fraction of what it would cost to acquire new donors.

170

Donors reactivated.

$15,300

Dollars raised from a single campaign.

Book a free consultation

Want to learn more about Engage’s integrated approach to fundraising? See how we can help you reactivate lapsed donors for your organization by booking a free consultation with our specialist now: